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Saber parar: um conselho a seguir… ou a evitar?

Knowing When to Pause: Good Advice… or a Risky Move?

We’re constantly told how important it is to know when to pause. To disconnect. To take a deep breath. Even nature teaches us this — there are seasons for blooming and others for retreating. Fertile moments and quieter ones.

But anyone working with social media knows the flip side: pausing can feel dangerous. The algorithm never sleeps. And each silent day feels like a step backwards — less reach, less visibility, less impact.

Living in this balance between what’s necessary and what’s strategic is a constant challenge. So, this post is both a heads-up… and a reflection.

I’m going on holiday.
And yes, our socials might be a bit quieter over the next few days. But this pause isn’t absence — it’s a seed.

Yes, I’ll be resting, but also looking for inspiration. New ideas. New flavours. New products.

I’m off to one of my favourite cities in the world — where history, culture and gastronomy meet on every corner. And I’m bringing curiosity, a notebook and an appetite. Who knows, I might return with something to inspire you too?

Meanwhile, Microgreens will continue to operate at 100%, as always. Deliveries are on schedule, products remain fresh and the team is going full steam ahead. I’ll just be in a bit more of a “soaking-it-in” rather than “creating” mode.

If it makes sense, I might share some discoveries — restaurants, places, ingredients with a story. But without rush or pressure. Inspiration also needs space to breathe.

See you soon. 🌿

Gil

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